Apple has announced the latest financial results, including a quarterly report covering the festive season. Definitely numbers do not look good, especially when it comes to selling phones. Namely, the sales revenues of the phone fell by as much as 15% in the holiday season, despite the fact that the price of iPhone phones jumped. In other words, the number of phones sold, quite surely, even more drastically dropped.
But other services and services jumped and partially compensated for missed. In all other sectors, growth of about 19% was recorded, so the total decline in company revenues was “only” 5%. We are putting this in the cue because it is a revenue decline of about $ 4 billion, from last year’s 88 billion at this year’s $ 84 billion.
What does Apple earn?
Of this result, about 51 billion is revenue from the sale of iPhone phones. The second best category, in terms of revenue, are services, as the Services Department recorded revenues of almost $ 11 billion – in particular, 10.875 billion. On the other hand, the Wearables, Home and Accessories department, which increased its revenue by 33%, reached a record level, and similarly it can be said for Mac computers, which also jumped, by 9%.
Tim Cook, Apple CEO, said that there was disappointment as the targets were not met when the revenue was in question. “Management decisions take into account primarily long-term projections, and the results in this quarter confirm the breadth and depth of our business,” he told the audience. Many of these words interpret Apple’s management as being aware that the situation on the phone market can not be dramatically improved and that it has to rely on other items in its portfolio.
The announcement noted that there are 1.4 billion active Apple devices around the world, which is another record achievement for the company. In this regard, Apple emphasized the trust and loyalty that customers feel for the brand. Tim Kuk also pointed out that the problem is also contributed by the situation in the global financial market, where the weakening of certain currencies requires adjustment of the prices of iPhone phones. Although he did not specify who he was specifically thinking, many believe that these words are aimed at China, that is, the market there.